A Burger Made From Beans? “Impossible“!
So I gotta go with Jules from “Pulp Fiction”. When he said “My girlfriend’s a vegetarian , which pretty much makes ME a vegetarian, too.” It happened to me about 5 years ago. ‘The Girlfriend’ was a veggie but didn’t mind at ALL if I ate meat. But… what can i say? When you play funny games, you win funny prizes. And I wound up trying some “unusual” food during that time. I even ate a – *gasp!*- veggie burger!
Now, let me just tell you…today’s “Impossible Burger” is a pretty far-distant cousin to the Veggie Burger of, say, 10-15 years ago. A “Veggie Burger” can be made of anything plant-based. Black beans, sweet potatoes, quinoa or soy, etc. And they taste okay. But you’ll want tons of condiments on these things – mayo, spicy mustard, 2 or 50 slices of cheese.
An “Impossible Burger,” on the other hand, is made by Impossible Foods and actually tastes good. It even cooks like a burger, with pink in the middle and a little grease for good measure. It actually is really very tasty! And I’m a burger fan. Maybe I should’ve said that right up front. Again, quoting Jules, “I do love the taste of a good burger!”.
So. What’s all the hubbub, Bub?
After a limited release in a few markets earlier this summer, Burger King has announced that it will be offering the Impossible Whopper. Featuring plant-based fake “beef” patties, the “Impossible Whopper” will be sold at all of its American outlets for a limited time starting August 8th. After that full test run, they will decide if the fake beef will become a permanent feature. The anticipated price of the Impossible Whopper is $5.59, roughly one dollar more than the standard Whopper with real beef.
As part of its plan to promote the burger, Burger King will offer a limited-time taste test box through its mobile app and delivery partner, DoorDash. For $7, customers can receive a Whopper made with beef and an Impossible Whopper. Then you (we) can judge for ourselves! (cnbc)
Here at Alpha Media, we’re planning a Taste Test of our own. So far, four of us will take the challenge. We’ll try a 1/4-actual-meat Whopper. Then 1/4-Impossible Whopper. It will be a blind test, so we won’t know ahead of time which we’re getting. I’ll be participating, as well as Alpha Media Burger Fans from KGNC-AM & KGNC-FM, and our newest station, WE-103 FM. If we gotta try a burger, by golly, we’ll take one for the team!
Video and taste-test results will be available here on the Eagle website! Watch this space for all the fun.