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Campbell’s Changes Design of Soup Can Label after 50 Years!

SAN RAFAEL, CA - NOVEMBER 21: Cans of Campbell's soup are displayed on a shelf at Marinwood Market on November 21, 2017 in San Rafael, California. Campbell Soup reported disappointing first quarter earnings with revenue of $2.16 billion cmpared to $2.2 billion one year ago. (Photo by Justin Sullivan/Getty Images)

Campbell’s Changes Design of Soup Can Label after 50 Years!

We’ve all have been used to the same design for more than 50 years. Now, Campbell’s officials are changing the iconic labels on their soup cans — although only the company’s most observant customers are likely to notice. While the red and white color scheme remains, the font of the Campbell’s logo has been slightly altered and a shadow behind the lettering has been removed. Plus, the font used to print the word “soup” has been changed and the “O” in the word has been slanted as a nod to the company’s original soup label. Subtle changes, for sure. In a statement released Tuesday, Campbell’s officials say the new label “evokes the same sense of comfort, goodness and Americana” as the previous one.

Would you have noticed any of these changes if you weren’t told about them?

How does making tiny changes to the label help sell more soup?


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